Our Work
PrepLadder UPSC
Among all the EdTech platforms, PrepLadder always stands out. Why?
Because PrepLadder caters to different student groups and study fields, including UPSC aspirants, and they are known for their high-quality of education.
PrepLadder UPSC also provides a competitive edge to the students with their carefully curated content.
Campaign: Most Wanted
Project Brief
PrepLadder wanted to boost installs for its test prep app via an engaging 360° campaign. However, the test prep market in India is already saturated with several online and offline players fighting to grab aspirants' attention.
Every big and small player claims toppers, boosts about great previous year results, and asserts that what they have to offer is the best. So, the challenge was to grab attention and make PrepLadder stand out.
Our Strategy
"Make it noticeable"
PrepLadder values itself for focusing much of its attention on education while using technology as the enabler. Thus, the idea of placing the faculty at the centre of the campaign popped up. The team sat together, brainstormed, and came up with various campaign concepts that had Prep Ladder's Dream Team at the centerstage and finally we had a winner - The Most Wanted. After all, what could be more eye-catching than wanted posters that most of us have seen in old Hollywood Westerns and Manmohan Desai films but never in real life.
Girliyapa & Whisper
The Interns is a YouTube Series that shows the struggles and relatable moments every new female intern goes through.
It was created by Girliyapa, every woman's virtual buddy that provides them with relatable, funny, and real entertainment to celebrate everything women.
This YouTube Series was financed by Whisper. It needs no introduction because it provides best-in-class hygiene to every Indian girl & woman.
SMM for Mini Web Series 'The Interns'
Project Brief
Life of an intern; isn't it the most interesting thing? The makers of Girliyapa's show 'The Intern' made sure to represent this rollercoaster journey in a young and modern way.
Our Strategy
To make sure it resonated with the target audience and evoked curiosity as well as excitement for the show. We've all been through this journey, and we know the struggle. Every time our team of copywriters and creatives sat down to discuss the plan, we ended up talking about our own experiences, and that's how social media content strategy for the show came into being.
Project Brief
A social media campaign to attract attention and reiterate the many reasons why PrepLadder is the perfect preparation partner of Medical PG aspirants.
Our Strategy
PrepLadder is a platform that provided quality education virtually before it was popular. This, along with many other reasons paved the path for this campaign. We sat with our creative team and finalized something unique.
For this specific campaign, we decided to break the rules and explore the universe of comics. This campaign not only increased the reach but also engaged thousands of Instagram users.
Results
15,000+ Likes
8 Lac+ Impressions
Unacademy NEET PG
From a YouTube channel to becoming an EdTech platform, Unacademy has been providing high-quality education to all. It has been successful ans established itself as a big name in the UPSC segment. Following this, it entered the medical PG coaching segment with its Unacdemy NEET PG.
Social Media Campaign for "NEET PG"
Project Brief
Looking at the successful results we have achieved for PrepLadder over the years, Unacademy NEET PG team approached us to help them improve their product perception in the category.
Our Strategy
We consulted with them and redefined their communication strategy for NEET PG. Then, we took over the social media marketing for their category channels - Facebook and Instagram; and helped them launch new video properties focused on their educators and NEET PG product features. We added high-value academic content, relevant medical & important days' celebrations, and of course, moment marketing to their social media calendar.
Results
2.4 Lac People Reached
51,600 Engagement
9,400 Link Clicks
10,300 Reactions
12,900 Followers Gained
16 Lac Accounts Reached
1 Lac+ Accounts Engaged
12 Lac Non-followers Reach
Total Impressions
3,500,000+
Project Brief
Unacademy saw an opportunity to expand its UPSC test preparation market by curating content specifically for Indian civil services aspirants. They wanted us to launch and manage category specific Instagram and Facebook accounts for Unacademy UPSC for six months, where the focus was on giving continued value to relevant audience.
Our Strategy
We researched, strategised, and fabricated a social media calendar, filled it with informative yet interesting content in such a way that it stood out. Since social media is no longer just a place for photo sharing but a platform for content consumption, we went ahead and decided to make learning fun. We created educational yet attention grabbing content to help aspirants each day.
And then what? We ended up with the desired results!
Results
3.3 Lac People Reached
67,300 Engagement
13,200 Link Clicks
12,800 Reactions
15,800 Followers Gained
3.9 Lac Accounts Reached
11,700 Accounts Engaged
1.8 Lac Non-followers Reach
Total Impressions
1,400,000
Raw Himalayas
Raw Himalayas stepped into the market with its premium range of baking flours to provide nourishment, just as nature intended without any waste.
These are produced naturally & ethically even in modern times where the food industry is packed with the majority of products filled with preservatives and additives. Raw Himalayas also strongly focus on being in line with nature.
Packaging for Raw Himalayas Flour
Project Brief
Raw Himalayas approached us with an idea to create exceptional packaging for its premium flour range. It should not only stand out but also state the fact that it is derived from the Great Himalayas, but most importantly, it is 100% natural.
Our Strategy
To establish Raw Himalayas flour as one of the best natural baking flours in the country, we sat our creative team and started thinking organically. We decided to make all of its packaging recyclable to emphasize their focus on “Zero Waste”.
We kept the packaging design to a minimum and let texts stand out for high readability. Moreover, instead of changing the packaging for each flour, we decided to keep it standard across its range for easy brand recognition.
Project Brief
PrepLadder wanted to launch its updated edition for 2022 - Dream Pack 4.0. With a limited budget and less than 2 weeks to go, they wanted a brand film that would introduce this new edition and explain its value proposition to their target audience.
Our Strategy
With only 2 weeks to go, recording was out of the question. So, we got our entire creative team to brainstorm ideas quickly. Using an interesting script, stock footage, voice-over, audio design, motion graphic, and editing, we created something extremely effective.
Results
Impressions
300,000+
Views
1,000,000+
Total Watch Time (in seconds)
50,400,000+