Among all the EdTech platforms, PrepLadder always stands out. Why?
Because PrepLadder caters to different student groups and study fields, including UPSC aspirants, and they are known for their high-quality of education.
PrepLadder UPSC also provides a competitive edge to the students with their carefully curated content.
Campaign: Most Wanted
PrepLadder wanted to boost installs for its test prep app via an engaging 360° campaign. However, the test prep market in India is already saturated with several online and offline players fighting to grab aspirants' attention.
Every big and small player claims toppers, boosts about great previous year results, and asserts that what they have to offer is the best. So, the challenge was to grab attention and make PrepLadder stand out.
"Make it noticeable"
PrepLadder values itself for focusing much of its attention on education while using technology as the enabler. Thus, the idea of placing the faculty at the centre of the campaign popped up. The team sat together, brainstormed, and came up with various campaign concepts that had Prep Ladder's Dream Team at the centerstage and finally we had a winner - The Most Wanted. After all, what could be more eye-catching than wanted posters that most of us have seen in old Hollywood Westerns and Manmohan Desai films but never in real life.
Girliyapa & Whisper
The Interns is a YouTube Series that shows the struggles and relatable moments every new female intern goes through.
It was created by Girliyapa, every woman's virtual buddy that provides them with relatable, funny, and real entertainment to celebrate everything women.
This YouTube Series was financed by Whisper. It needs no introduction because it provides best-in-class hygiene to every Indian girl & woman.
SMM for Mini Web Series 'The Interns'
Life of an intern; isn't it the most interesting thing? The makers of Girliyapa's show 'The Intern' made sure to represent this rollercoaster journey in a young and modern way.
To make sure it resonated with the target audience and evoked curiosity as well as excitement for the show. We've all been through this journey, and we know the struggle. Every time our team of copywriters and creatives sat down to discuss the plan, we ended up talking about our own experiences, and that's how social media content strategy for the show came into being.
A social media campaign to attract attention and reiterate the many reasons why PrepLadder is the perfect preparation partner of Medical PG aspirants.
PrepLadder is a platform that provided quality education virtually before it was popular. This, along with many other reasons paved the path for this campaign. We sat with our creative team and finalized something unique.
For this specific campaign, we decided to break the rules and explore the universe of comics. This campaign not only increased the reach but also engaged thousands of Instagram users.
8 Lac+ Impressions